About Me
My journey began in the fields, working in agriculture as a teenager, before moving through hospitality, entrepreneurship, and finally into tech.
Starting from age 16, I worked a variety of jobs—from cleaning hotel rooms and making coffees, to building and growing over 20 niche websites that generated passive income across topics like construction, data science, outdoors, and travel.
Learning Python and SQL opened the door to my first tech role as an Jr. Analyst at Hellofresh.
Now, as a Senior Data Analyst at ABN AMRO, I transform complex data into intuitive dashboards, lead user-focused analytics projects, and help teams strengthen their data governance practices.
I enjoy bringing people together, managing stakeholders, and leading UX initiatives that focus on users’ needs.
I care about data quality, smart automation, and helping teams grow while finding experimental ways to solve real business problems.
My early experiences taught me the value of hard work, adaptability, and always staying curious.
Outside of work, I enjoy playing padel, biking, weightlifting, and cooking traditional Romanian food.
Skills
- Power BI
- Tableau
- Looker
- SQL
- Linux
- Python
- HTML
Certifications
- Microsoft Power BI Data Analyst Certificate PL-300 (2024)
- Microsoft SC-900 (November 2023)
- Google Cybersecurity Certificate (August 2023)
- (ISC)² Certified in Cybersecurity (October 2023)
Senior Data Analyst
ABN AMRO
Delivered real-time analytics and automated reporting for CISO, procurement, HR, and Supply Chain Risk Management, empowering leaders with actionable insights for better and faster decisions.
Led UX-focused analytics initiatives, partnering with UX designers, engineers and stakeholders, conducting user interviews and needs assessments to create “user-first” dashboards that are both powerful and easy to use.
Drove process automation by overseeing the development and implementation of data applications and reporting tools, resulting in significant operational efficiency and cost savings.
Ensured high data quality and strong governance by working with data stewards and making sure best practices were followed for data pipelines, Power BI dashboards, and data integrations. Supported the company’s “golden data” goals and regulatory compliance (DSA).
Implemented advanced risk tracking and alerting systems for proactive third-party risk management and increased responsiveness to emerging threats.
Mentored and onboarded junior analysts, encouraging knowledge sharing to strengthen our team performance.
Key Tools & Skills: Power BI, Databricks, SQL, Python, Dataflows, DIAL, Data Governance, User-Centered Design, UX Collaboration, Stakeholder Management, Process Automation, Risk Analytics
Freelancer
As a Marketing Analyst, I was in charge of the SEO strategies, analytics, and technical support for 50+ websites.
- Managed organic marketing campaigns for websites with +1 million visitors monthly
- Reviewed technical issues, crawling errors, redirects, URL structures, SSL certificates, PHP/HTML bugs, speed optimization
- Conducted keyword research and competition analysis, to ensure #1 – #3 spots in SERPs
Google Analytics | Google Search Console | Ahrefs | Screaming Frog | SEMrush | Airtable
Company: Hellofresh
- Developed a global incident management dashboard (IMD) that enabled stakeholders to monitor in real time internal incidents and errors causing financial losses
- The dashboard I built reduced incident costs, identified error root causes, and ensured business continuity
- Supported ongoing BI and operational processes, such as forecasting and planning, to ensure that all stakeholders get the data in time
- Collaborated with the Data Governance team to develop and maintain a comprehensive data catalog, enhancing data accessibility and quality.
- In charge of maintaining 7 dashboards for the marketing and product departments
Python | SQL | Tableau | DataGrip | Javascript
Company: Hellofresh
- Responsible for automating data-driven processes within Hellofresh departments (eg. Procurement, Quality Team, Marketing) and saved +126 hours of manual work
- In charge of optimizing ETL pipelines for the Continuous Improvement department
- Provided ongoing data support for the global marketing team focusing on customer segmentation
Python | SQL | Tableau | Bash | HTML/CSS | Javascript
From 2015, I’ve been building and growing a portfolio of niche websites from scratch.
All blogs generate passive income from affiliate comissions, display ads and brand collaborations. It’s my passion and my drive to keep myself in a continous learning mode.
My main projects:
- dataresident.com | Data Science & AI Blog
- picnictale.com | Outdoors & Recipes Blog
- bestroofingshoes.com | Roofing Equipment Guides
- bondeparture.com | Personal Travel Blog
Created an interactive Tableau dashboard in just one hour, analyzing the top Spotify songs of the year. Focused on delivering fast, visually striking insights—highlighting trends, genres, and artist popularity with clean, intuitive design.
Tableau | SQL
I created a Honeypot and waited for attackers to fall into the trap.
In this project, I implemented Azure Sentinel, a Security Information and Event Management (SIEM) tool, to monitor a “honeypot” I created—a deliberately vulnerable system designed to attract and analyze malicious activity.
Azure | Sentinel | Virtual Machines | Firewall Setup | Powershell
I investigated the intrusion of malicious software called “Stuxbot” using the Elastic Stack. Using the provided IOCs, I looked for any signs of compromise using KQL queries and the logs provided.
KQL | Elastic | Sysmon Logs
Get in touch
Say hello! Whether you have a question or just want to say hi, I’ll get back to you.